With the ease of access of downloading songs online, viewing videos on demand via YouTube and music sharing on social networks, one can only imagine the music business is at a real crossroad. Yesterdays techniques for recovering cost no longer applies, record companies must move to more innovative methods in how to market to this ever-evolving Business.
Independent labels as well as the Majors are taking careful measures in where they place their money and what artists or bands they sign. Many of them are embracing the 360 Record contact Deal. Tonight we will explore the tactics in which the industry is taken to to turn a profit in today’s music business
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